Far more people read the listing than ever reach the homepage, hail season especially. Where the two disagree, the listing wins.
The primary category carries almost everything
Nearly all of your visibility hangs off that single primary category. Reaching for a broad one to keep the options open is the standard route to appearing for nothing at all.
Set it to the work you want repeating, stack everything else underneath as secondary, and revisit it whenever hail season reshapes the job mix.
Pick service area or address, not both by accident
Shops publish the address. Mobile trades draw a radius and hide it. An address on a unit nobody sits in collects reviews from people who drove over and found it locked, which is a hard way to learn you stop at the C-470 loop.
Draw the area where you truly go. Claiming the whole Front Range from Fort Collins to Pueblo thins the listing out and fills the phone with jobs you refuse.
Hours, holidays, and storm weeks
Nothing earns a one-star faster than a wasted drive out past the C-470 loop. Load the holiday hours in advance rather than fixing it once somebody has complained.
Set them for storm weeks too. If the whole crew is on roofs and the shop phone is unstaffed, the listing ought to say so.
Recent photographs, not a logo
A listing showing jobs from this month pulls more taps than one showing a logo and a stock image. Three or four every month beats a single annual upload of twenty.
Include the front of the building and where the car goes, so a first-time customer knows they have the right place, even arriving from South Broadway.
Land each tap on the matching page
Routing everything to the homepage throws the intent away. Somebody who clicked about hail damage should arrive already reading about hail damage.
Neighborhoods behave the same. Park Hill in the query means Park Hill on the screen when the page opens.
Ask for the review at the right moment
Standing in front of them, the moment the work is signed off and they are visibly relieved, with the link already open on your phone. A bulk email three weeks later achieves nothing.
Answer every one, the harsh ones included, and pitch the reply at whoever reads it six months from now, probably while looking at a bruised shingle. That person is the real audience.
